India’s e-commerce ecosystem is rapidly evolving, set to become the world’s second-largest by 2034, with projections suggesting a leap to US$ 200 billion by 2026 and US$ 350 billion by 2035.
This remarkable growth trajectory is fueled by a significant increase in internet and smartphone penetration, a young and digitally savvy population, and supportive government policies like 100% FDI in B2B e-commerce. The burgeoning internet user base alongside initiatives such as Digital India and Make in India, underscores the country’s digital transformation and its impact on the e-commerce landscape.